The target audience is one of the most marketable targets in the media industry as many Young adults are getting jobs while still being accommodated and feed by their parents. This means that they have more money to spend on luxury things, such as clothes, CDs and films.
Following the market idea – our product opens up a wide range of product ideas in the market. Many films, such as twilight, use their character’s faces and what they wear to sell merchandise. Our film could merchandise such products as:
• Character figures
• Camping chairs in the same style with ‘The Weasel’ printed
• Bima’s boots and hat
• Tents with ‘The Weasel’ printed


• Put more thought into the planning stage. We did our storyboard in more detail and thought about what to do about actors/actresses.
• We were more careful when sorting out the M-E-S.
• We thought more about continuity and were a lot more careful.
• We filmed the whole thing, being the same every time, from the different angles we had chosen. This was so we could change our minds as to what angle to use if need be and to more easily fit the takes together.
• Used a larger variety of angles and shots.
Our plot originally included a much larger number of actors but many told us last minute that they could not come. When we found out that Ben (whom we had already filmed the body scene with) could not make it on time we changed the plot so that he had already gone off before the movie had started and was caught by The Weasel then. On the day we found, as we were heading up to our filming location we found out that our main actress could not come due to illness, and so Bima filled in for her.
We found, as we were testing the cameras, that our HD camera that we had borrowed from school did not have a memory card. Luckily, Bima’s Mum had one that was compatible with the camera.
We realised, when we begun editing, that the footage we had of Bima stumbling through the woods while I filmed point of view shots were too dark to see when uploaded. We simply took the chair her character sat on and the one Matt’s character sat on, as well as a torch and re-filmed her getting up and going into the woods after the boys. This ended up making our opening more thrilling as it is when we came up with the idea of running around the woods in her character’s P.O.V and stumbling over to see The Weasel.
When we had completed our editing we found that our opening was too long and had to cut it down by a lot. It was very hard as we had to cut out things we were very pleased with and we thought to be very thrilling. However, we dealt with it and managed to cut about a minute or two out.
Our group did not get along very well at all and we felt that one of our members was not putting in any effort. It started arguments when Bima and I started to just issue the work between us. So Ms Menzies suggested that we tell/email Deanna the work assigned to her and if it was not done by a certain date then one of us would do it. We did the same thing with the filming dates; we came up with a fair date and did it with who ever turned up.
If I could do this project again I would arrange the dates more carefully and be sure not to leave anything to last minute. We found that by doing this we had to make do with certain things, thus not making the best opening thriller we could possibly do.
However, considering all of the problems we faced, I think we did exceedingly well.
We did face a few problems while filming, for example – due to the time of year the lighting changed erratically. However, we managed to get around it while editing. We also forgot the tripod so it was very hard to keep steady while trying to pan for the second establishing shot.
The editing is very much the same story. Except I had used the editing software – Final Cut Express – before had while editing our preliminary.
Before editing the preliminary I watched the tutorial and then moved on to trial and error. By the end or our preliminary I was fairly confident in the basics of Final Cut Express. As I was quicker and more experienced at using the editing software Bima and I agreed that I would do all of the physical editing and she would make a creative input as to what to put where.
Due to the large amount of time I spent using the software I have become very confident in using it. I also spent many lunchtimes and study periods, using trial and error and asking other students, to work out what other effects I could use. One of the main things I learnt was rendering. For a long time I was stuck using the same type of test and same video/audio transitions, until one of the other groups taught me about rendering to make it work. This became very useful and let me use a wider range of transitions and sounds.
We did all editing – video and audio – on Final Cut Express. I was introduced to an audio editing software called Garageband on the last day of editing but decided to stick with doing it on Final Cu Express as we were pressed for time and I don’t know Garageband very well. However, I now know of it so I can look into it for my next project.
We have represented gender in a very stereotypical way by showing Matt’s character having dominance over Bima’s. This was especially prominent when they hear something from the wood and matt jokes it is a bear to scare Bima. Bima falls for it very quickly showing her as a typical girly girl – being gullible and not knowing much about what really lives in the countryside in that area. When she gets scared Matt promises to protect her.
The female is also represented as an easy target as The Weasel goes after her.
Our use of stereotype is good for our target audience as Young adults generally prefer protagonists that they can link to and are realistic. Boys teasing girls is a very common behaviour in teens.




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This is a picture of when we were setting up. Bima and I swapped boots to add to her girly character. You can see from here the contrast between Bima and Max. Bima is bright her clothes look nicly fitting, whereas Max is wearing duller colours and his clothes are baggy.

Our plot develops part of Hannibal as the setting uses dark lighting to give the audience a sense of discomfort; we have developed this by having it set in late evening/night. We are also using short takes which – due to the common use I a majority of thrillers and horrors – builds tension, the audience know that something is going to happen.
Our plot is a bit like the op
ening of Disturbia, in that it starts with a very cheerful atmosphere which is then changed, saddened by the death of someone. The music we have chosen when the body is found slightly resembles the music used at the end of the opening in Disturbia as it is quite sad. The setting we are using is a development of the setting used in Disturbia. They start in the country side – likewise in the Strangers – which shows isolation and ours is in the woods, also portraying isolation. The woods give the sense of confusion and misdirection. However, we do challenge Disturbia – like Hannibal – in the time of day that it is set, ours is sat in late evening/night and Disturbia in the day.We challenged The Strangers beginning in the dialogue used. The Strangers start with a man talking very slow and tense, whereas ours is a group of young adults laughing and joking. The strangers – like Hannibal – starts with a tense atmosphere whereas our is very much relaxed – like Disturbia. Ours has kind of developed the sequence in which the events are shown as it opens up choices. The Strangers starts at the end and goes back to show how it happened. Our opening can be done in the same way as Ben is found and the rest of them film could be going back to show how it happened and then carry on to find out what happens to Bima’s character. However, ours could also carry on to only find out what happens to Bima’s character.
The biggest thriller conventions that our group use to create tension are the music we have used and POV shots. The music has a deep, rhythmic base which resembles the heart, as that gets faster the audience gets more panicked. Often they would get the sense that it is their heart beat that has raised, which is a convention of tense atmospheres. When a POV shot of unaware people/person is introduced the atmosphere is instantly tense for the audience. This is because so many thrillers and horrors use POV to show that someone is being watched by an antagonist – it also hides the identity of the antagonist, making them appear more mysterious and dangerous, people are made uncomfortable by the knowledge of not knowing.
We looked at and incorporated the conventions used in films for Young adults – our target audience.
Young adults like to have a protagonist/s that they can connect with. A protagonist that is their age and doing something that the typical young adult is thought to do. We use 16-17 year old characters and we have them out on a group camp.
The audience reaction went very well. I had a young adult watch while I filmed his reaction – to see his immediate response to each part of the opening – and asked him what his overall look on my project was.
He was amused by the banter and when Matt and Max’s characters tried to scare Bima’s. This was good as it was meant to make the audience feel connected with the protagonists.
Jonny looked as if he felt very comfortable, this acted as a good comparison to the way in which he feels when the antagonist is introduced. When ‘Pop Goes The Weasel’ is hummed I can see his face slowly getting more serious and he moves less. His breathing looks as if it is getting heavier which shows his anticipation for what is to come. By the time the clip has finished Jonny looks very immersed init.
Jonny’s overall reaction also supports our opening – in being successful in fulfilling our task.
His big smile at the end shows me that he liked it.
He found Matt (one of the actors) funny, which is good as – like I said before – we wanted the audience to connect with the protagonist. The main factor is that Jonny wanted to see what happened next – our opening pulled the audience in.
Other ‘Young adults’ that had seen our opening were excited by the fact that Ben Morris was in it. He is like our star celebrity.


