Analysis and Representation

When analysing a video clip there are 4 main aspects that we need to be paying attention to; Camera, Editing, sound and mise-en-scene.

When looking at the camera aspect we need to be keeping an eye open for the type of shots, angles, movement and composition used. In order to understand what message the producer is trying to get across to the audience and how it is effective we must look at the relevance of their techniques - they don't do these things by accident, so why?
Types of shots: establishing shot, master shot, close-up, long shot, wide shot, two-shot, aerial shot, point of view shot (POV), over the shoulder shot, and a mix of these shots together.
Types of angles: high angle, low angle, and canted angle.
Types of movements: pan, tilt, track, dolly, crane, steadicam, handheld, zoom and reverse zoom.
Types of composition: Framing, rule of thirds, depth of field - deep and shallow focus, and focus pull.

When looking at the Editing aspect we need to be keeping an eye open for the types of transitions used for images and audio. When making our own clips we would have to be extra careful to be sure that we have complete continuity.
Types of cutting: Shot/reverse shot, eyeline match, graphic match, action match, jump cut crosscutting, parallel editing, cutaway, and insert.
Other types of transitions: dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, postproduction, and visual effects.

When looking at the sound aspect we need to be keeping an eye open for two types of sound - diegetic and non-diegetic. Sound is very important for setting the mood of the scene. A movie can be completely ruined through simply picking the wrong soundtrack.
Diegetic sound is sound that matched what is on the screen - almost all the time the audience can see the source of the sound on screen or are about to. E.g. Dialogue and ambient sounds are diegetic.
Non-diegetic sound is sound that is added in over the top, source is never seen on camera (apart from in some spoofs when it becomes diegetic). E.g. Soundtracks and voice overs are very common non-diegetic sounds.
Other things to look out for in sound: synchronous/asynchronous sound, sound effects, sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, and sound perspective.

There is much to look for when analysing and covering the mise-en-scene aspect. It is very important in establishing things, such as where, who, when (century and time), what. Mise-en-scene covers the production design and lighting. The mise-en-scene plays a major part in the representation of things like; gender, age, ethnicity, sexuality, status, physical abilities/disabilities, and regional identity.
Product design aspects: location, studio, set design, costume, make-up, and properties (props).
Lighting also includes the colour used. The colour is another good technique for controlling the mood.